为研判国际丝绸工业及消耗走势，，，，国际丝绸同盟提倡“新冠疫情对天下丝绸工业及消耗市场走势调研”，，，，并陆续宣布了《新冠疫情对国际丝绸工业及消耗市场走势调研》《新冠疫情对意大利丝绸工业的影响》等调研报告。。。。。。
In order to judge the future trends of the silk industry and consumption, International Silk Union(ISU) launched the research of Impact of COVID-19 on World Silk Industry and Consumer Market Trends, and publish the report of“Impact of COVID-19 on World Silk Industry and Consumer Market Trends”,“The Impact of COVID-19 on the Italian Silk Industry”.
由于疫情在中国爆发较早并获得了有用的控制，，，，中国海内丝绸企业已陆续复工复产。。。。。。但国际疫情一连伸张，，，，经济活动受阻，，，，企业生涯生长陷入逆境。。。。。。针对新冠疫情对中国海内丝绸工业及消耗市场带来的影响，，，，国家和地方政府对丝绸企业的政策扶持，，，，国际疫情时势转变带来中国企业订单镌汰、延期、作废等问题，，，，同盟秘书处对部分丝绸企业的复工复产情形和应对外贸形势转变所开展的行举措了进一步的调研。。。。。。情形如下：
Due to the early outbreak of the epidemic in China and effective control, Chinese silk enterprises have resumed production. However, the international epidemic situation continues to spread, economic activities are blocked, and the survival and development situation of enterprises is in trouble. Concerning the impact of COVID-19 on Chinese silk industry and consumer market, national and local government policy support for silk companies, and Chinese companies’order decrease, delay and cancellation caused by global COVID-19, etc. ISU secretariat conducted a further investigation on the enterprises’resumption and measures taken in response to the global COVID-19. The situation is as follows:
新冠肺炎对天下丝绸工业的影响
Q
您以为此次新冠疫情会给天下丝绸工业和消耗市场带来哪些厘革？？？企业在恢复生产和增添销售方面应该怎样起劲？？？政府和行业协会应在哪些方面增强包管和提供资助？？？您以为丝绸企业应该在哪些方面增强应对步伐？？？
What changes do you think the COVID-19 will bring to the world silk industry and consumer market? What companies should do to resume production and increase sales? What governments and industry associations should do to strengthen the safeguards and provide support? What measures the companies should strengthen to response the epidemic?
俞岳南
中国纺织品商业协会副会长兼丝绸专业委员会会长
丝绸内贸企业损失相对较好。。。。。。疫情时代正值丝绸销售的淡季，，，，主要损失泉源于租金和员工人为，，，，规模以上的内贸企业预计损失2亿元。。。。。。未来，，，，内贸企业面临的主要挑战是整体消耗受到压制，，，，进而影响丝绸销售，，，，整年预计销售下降10%以上。。。。。。丝绸属于纺织产品里的奢侈品，，，，非生涯必需品，，，，整体消耗萎缩将影响到丝绸消耗。。。。。。丝绸内贸企业规模相对都不是很大，，，，古板企业居多，，，，资金杠杆率较低，，，，抗风险能力较强，，，，预计此次疫情不会导致丝绸内贸企业的大规模倒闭。。。。。。
Silk domestic trade enterprise losses are relatively good, during the epidemic, it was the off-season of silk sales. The main losses came from rents and employee salaries. The loss of above-scale domestic trade enterprises is expected to be 200 million yuan. In the future, the main challenge faced by domestic trade enterprises is that overall consumption will be suppressed, which will affect the sales of silk. The annual sales are expected to fall by more than 10%. Silk is a luxury item in textile products, not a necessity of daily life. The overall consumption shrinkage will affect silk consumption. The scale of silk domestic trade enterprises is relatively small. Most traditional enterprises have relatively low capital leverage ratio and strong anti-risk ability. It is expected that the epidemic will not lead to a large-scale closure of silk domestic trade companies.
随着国际疫情的大规模爆发，，，，中国周全恢复职员流动延后，，，，造成消耗恢复受影响，，，，丝绸内贸产销企业的损失在扩大。。。。。。缩短企业扩张、开拓线上销售将成为今年的内贸丝绸企业的主要战略，，，，以镌汰损失度过难关。。。。。。
With the large-scale outbreak of international epidemic, Chinese staff turnover resumed fully delayed, which has affected the restoration of consumption. The losses of silk enterprises in domestic trade production and sales are expanding. Shrinking the enterprises expansion and opening up online sales will become an important strategy for silk domestic trade enterprises this year to reduce losses and overcome difficulties.
王晓辉
重庆市茧丝绸行业协会会长
重庆宏美达欣兴实业(集团)有限公司董事长
若是政府给企业的政策不可落到实处，，，，那么政府的作用已经微乎其微，，，，面临市�。。。。。。�，，，企业应该“自救”。。。。。。增强产品的品类对接，，，，多方相同，，，，开发立异一些适合多区域、多条理、多属性、价钱梯级的产品和客户群体。。。。。。针对现在蜂拥而至的医用产品市场我们以为一是较量小众、二是没有价钱、三是没有消耗价值、四是有时间和空间的限制，，，，不可能形成新一轮丝绸消耗峰值。。。。。。针对现在全球一直转变的疫情，，，，企业更应该做的是有用的存活，，，，镌汰投资扩张甚至是不可投资。。。。。。惟其云云，，，，我们才有明年，，，，才有未来。。。。。。输了今年，，，，我们不可把明年搭进去，，，，疼痛的苏醒，，，，好过意气用事和体面！
If the government's policies for enterprises cannot be implemented, then the role of the government is minimal. Faced with the market, the enterprise should help by themselves. Enterprises should strengthen product category docking, multi-party communication, and develop innovative cascading prices products and customer groups that are suitable for multiple regions, multiple levels, multiple attributes. In view of the medical products market that is now peaking, we believe that: first, it is minority; second, it is no price; third, it is no consumption value; last, it has the time and space restrictions. so, It is impossible to form a new round of peak of silk consumption. In response to the current changing epidemic in the world, what enterprises should do is to survive effectively, reduce investment expansion, or even not invest. Only in this way can we have next year and future. After losing this year, we can’t take it in next year. It’s better to be painful sobriety than to be emotional and Image.
郑今欢
浙江理工大学《丝绸》杂志社社长
现在新冠疫情在中国海内获得起源控制，，，，但外洋疫情在继续伸张，，，，丝绸行业在前期受海内歇工停产影响的基础上，，，，又遭遇了外贸出口的急剧下降，，，，工业生长面临着重大的挑战。。。。。。
At present, the COVID-19 is under initial control in China, but the overseas epidemic situation continues to spread. The silk industry has suffered a sharp decline in foreign trade exports on the basis of the early impact of domestic shutdowns and production. The industry development is facing huge challenges.
1.丝绸企业需要起劲恢复生产，，，，剖析、寻找新的消耗需求，，，，调解产品结构，，，，注重挖掘和培育内销市场需求。。。。。。随着海内疫情平息，，，，中国住民的消耗会逐步活跃起来，，，，甚至可能泛起反弹性消耗，，，，企业应该亲近关注海内市�。。。。。。�，，，以及海内住民的多条理消耗需求；；；；；
Silk companies need to actively resume production, analyze and find new consumer demand, adjust product structure, and focus on tapping and nurturing domestic market demand. As the domestic epidemic subsides, the consumption of Chinese residents will gradually become active, and even rebound consumption may occur. Enterprises should pay close attention to the domestic market and the multi-level consumer demand of domestic residents;
2.越发注重科技立异，，，，围绕丝绸行业新工艺、新手艺、新产品设计研发以及转型升级中的瓶颈问题，，，，包括为应对新冠疫情和其他熏染性疾病的丝绸防护产品、多功效丝绸面料的研制等，，，，产学研亲近配合，，，，进一步加速新手艺开发速率和市场化速率，，，，练好内功，，，，提高丝绸产品竞争力，，，，同时也为未来国际市场的苏醒做好准备；；；；；
Pay more attention to scientific and technological innovation, focusing on the bottleneck problems in the design and research of new technology, new technology, new products, and transformation and upgrading, including the development of silk protection products and multi-functional silk fabrics in response to the epidemic and other infectious diseases, Industry, academia and research cooperate closely to further speed up the development of new technologies and the speed of marketization, improve internal skills, improve the competitiveness of silk products, and prepare for the recovery of the international market in the future;
3.大力培育和增强线上营销，，，，未来，，，，线上消耗将是年轻消耗者的主要选择，，，，怎样让丝绸商品与消耗者之间形玉成方位、多条理的场景触达，，，，以形成更高效的营销模式，，，，值得重视；；；；；
Vigorously cultivate and strengthen online marketing. In the future, online consumption will be the main choice for young consumers. How to make the comprehensive and multi-level scenario between silk products and consumers to reach a more efficient marketing model is worth paying attention to;
4.希望政府出台相关步伐，，，，在落实好国家税费减免、融资便当等步伐基础上，，，，进一步加大对丝绸行业的财务资金扶持，，，，资助丝绸行业顺遂度过这一特殊的难题时期。。。。。。另外也希望行业协会、相关高校、科研院所、行业期刊等为丝绸企业提供更实时的信息资讯、手艺服务和科技支持。。。。。。
It is hoped that the government will introduce relevant measures to further increase financial support for the silk industry on the basis of implementing measures such as national tax support and financing convenience to help the silk industry to successfully pass this special difficult period. In addition, it is also hoped that industry associations, related universities, research institutes, and industry periodicals will provide silk enterprises with more timely information, technical services, and technological support.
钟秉章
成都蜀锦织绣博物馆馆长
成都蜀江锦院织绣有限责任公司执行董事
公司所在非遗行业(蜀锦织造武艺)属古板行业，，，，类似的有南京云锦、苏州宋锦、广西壮锦等。。。。。。行业特点：其主要职责之一武艺传承和�；；；；；ぃ�，，，就产品属性而言，，，，既可纳入非遗，，，，也可纳入工艺品，，，，大部分不可量产，，，，如手工织锦、手工刺绣等，，，，故规模和产能较�。。。。。。�，，，大大都小微企业和前店后厂的作坊式生产，，，，立异能力低、销售模式古板等是现在行业的现状。。。。。。
The company's non-legacy industry (Sichuan brocade weaving skills) is a traditional industry, similar to Nanjing brocade, Song brocade, Zhuang brocade and so on. One of its important duties is the inheritance and protection of skills. In terms of product attributes, it can be included in both non-legacy and handicrafts, most of them cannot be mass-produced, such as hand-brocade, hand-embroidered, etc., so the scale and production capacity are small. Most small and micro enterprises are the workshop-style production in front of shop and factory behind, low innovation ability and traditional sales model are the current status of the industry.
这场新冠疫情会给中国经济带来重大的影响，，，，尤其是中国消耗市场在短期内将严重受阻，，，，人们将在一个很长的时期内注重刚需，，，，以丝绸、织锦代表的高端消耗将泛起急剧萎缩，，，，尤其在出口方面会受到较大的攻击。。。。。。
COVID-19 will have a huge impact on the Chinese economy, especially the Chinese consumer market will be severely blocked in the short term. People will focus on rigid demand for a long period of time, and high-end consumption represented by silk and brocade will shrink sharply, especially in terms of exports.
企业在销售模式上要举行改变。。。。。。举行互联网情形下消耗者关系的重修，，，，这种重修的条件是有品牌、有一定生产规模和较为严酷的产品质量控制系统；；；；；其次，，，，产品销售和立异模式的改变。。。。。。使用古板产品悠久历史的文化背书，，，，跨行业举行相助，，，，在收获效益的条件下扩大品牌着名度，，，，实现双赢；；；；；扩大产品服务规模。。。。。。举行线上标准化定制＋线下个性化定制营业，，，，深挖细分需求市场。。。。。。
Enterprises have to change their sales model. Firstly, reconstruction of consumer relations under the internet environment. The premise of this reconstruction is to have a brand, a certain production scale and a more stringent product quality control system. Secondly, product sales and innovation model changes. Utilizing the cultural endorsement of the long history of traditional products, cross-industry cooperation, expand the brand awareness under the premise of gaining benefits, achieve a win-win situation. Thirdly, expand the scope of product services. Carry out online standardized customization + offline personalized customization business, and dig deeper into subdivided demand markets.
希望政府加大对非遗文化�；；；；；ず痛蟹矫娴牧Χ龋�，，，在政策、资金方面予以倾斜。。。。。。
It is hoped that the government will increase its efforts in the protection and inheritance of non-heritage culture and give preference to policies and funds.
陈张仁
杭州兴旺丝绸有限公司董事长
新冠肺炎疫情属于不可抗力，，，，对中小型企业带来谋划影响不可阻止，，，，此次疫情突如其来，，，，对丝绸行业带来谋划难题，，，，体现订单镌汰，，，，本钱大幅上升，，，，泛起资金欠缺，，，，销售镌汰，，，，客户之间交流镌汰，，，，对产品开发功效不可正常施展，，，，上半年企业亏损面会加大。。。。。。面临难题，，，，企业需树驻足够信心，，，，坚信步伐总比难题多，，，，对产品结构调解，，，，开拓市场方面自动出击，，，，一直推出新品种，，，，想尽一切步伐与客户多交流，，，，争取更多订单，，，，在企业内部要一直增强治理，，，，特殊是要稳固员工步队，，，，增强企业凝聚力，，，，配合战胜难题。。。。。。
The COVID-19 is force majeure, and its impact on SMEs business is inevitable. The sudden outbreak brought operational difficulties to the silk industry, including reduced orders, increased costs, a shortage of funds, reduced sales, reduced customer communication, and failure to properly function product development, and the company’s losses in the first half of the year will increase. Facing difficulties, enterprises need to establish sufficient confidence, firmly believe that there are always more ways than difficulties, take the initiative to adjust product structure, actively expand the market, continue to develop new varieties, and do everything possible to communicate with customers, strive for more orders. It is necessary to continuously strengthen management, especially to stabilize the workforce, enhance corporate cohesion, and jointly overcome difficulties.
张祖琴
杭州市丝绸行业协会常务副会长兼秘书长
疫情会让工业(企业)思变。。。。。。杭州部分关于都会旅游依赖较多的丝绸品牌或商家，，，，本次疫情影响严重，，，，可以借助短视频、直播等手段做消耗市场转型；；；；；生产型企业此次紧跟形势转变，，，，肩负社会责任，，，，包管防疫物资供应的同时，，，，对新型功效性产品的开发也多了些新思绪。。。。。。
The epidemic will make the industry or enterprises to think. Some parts of Hangzhou rely on silk brands or businesses that rely more on urban tourism. This epidemic has the most serious impact. We can use short videos and live broadcasts to transform the consumer market. Production enterprises will closely follow the changes in the situation this time and bear social responsibilities. While ensuring the supply of epidemic prevention materials, there are also new ideas for the development of new functional products.
杭州市政府政策响应和落地速率很快，，，，协会起劲配合，，，，做好桥梁，，，，起到上通下达作用。。。。。。虽然近期不可开展线下活动，，，，但可以通过线上举行信息服务和企业复工帮扶，，，，同时，，，，做好筛�。。。。。。�，，，只管不给企业增添肩负。。。。。。
The policy response and landing speed of Hangzhou municipal government is very fast, the association actively cooperates to make a good bridge and play a role in up and down. Although offline activities cannot be carried out in the near future, information services and corporate resumption support can be provided online. At the same time, do a good job of screening and try not to burden the enterprise.
李金洲
中央广播电视总台特许前言总监
1.重视品牌的企业会获得新机，，，，倒逼企业重视种种前言撒播组合。。。。。。个性化定位准确的细分市场将获得长足生长。。。。。。
Companies that value brands will get new opportunities, forcing companies to value various media communication combinations. The market segment with accurate personalized positioning will get great development.
2.企业在恢复生产中主要使命是确保清静，，，，生涯生产力，，，，在做好品质的同时，，，，还要注重宣传和品牌撒播。。。。。。除了古板线下销售方式以外，，，，加大线上的销售渠道。。。。。。仅有渠道还不敷，，，，现在丝绸行业也是买方市�。。。。。。�，，，酒香也怕巷子深，，，，丝好还需勤呟喝。。。。。。借助权威媒体展示企业的过硬品质可能会成为一条捷径。。。。。。
The first task of companies in restoring production is to ensure safety, while doing good quality, we must also pay attention to publicity and brand communication. In addition to traditional offline sales methods, increase online sales channels is needed. Channels alone are not enough. Now the silk industry is also a buyer’s market. The wine is also afraid of deep alleys, and it needs to propaganda if it is good. Relying on authoritative media to show the excellent quality of the company may be a shortcut.
3.政府在税费、金融、人才、品宣等层面可以举行帮扶，，，，协会可以开拓一些线上交流时机，，，，疫情扫除后，，，，可以做一些海内、国际交流活动。。。。。。
The government can help at the level of taxes, financial, talents, and product promotion. The association can open up some online communication opportunities. After the epidemic, it can do some domestic and international exchange activities.
4.对大企业而言，，，，这是扩张上下游工业链的佳时机，，，，对中小企业而言：一、独辟蹊径，，，，包管质量注重宣传，，，，冲出一条出路。。。。。。二、若是没有焦点竞争力，，，，那就寻找志同志合的行业偕行抱团取暖。。。。。。无论哪种体量的企业，，，，针对自己的现真相形，，，，注重对应匹配的宣传方式，，，，才华让企业如虎添翼。。。。。。好比大企业可以借助央视的权威栏目举行全方位的诠释，，，，虽然也需要切合上播标准。。。。。。小企业可以应用好自媒体。。。。。。
For large enterprises, it is the best time to expand the upstream and downstream industrial chains. For SMEs:1) Open up new paths, ensure quality, focus on publicity, and find a way out; 2) If there is no core competitiveness, then look for industry peers to hug and warm up. Regardless of the size of the enterprise, according to their actual situation, pay attention to the corresponding matching publicity methods to make the enterprise even more powerful. For example, large enterprises can use CCTV's authoritative columns for a comprehensive interpretation, but of course they also need to meet the broadcast standards. Small businesses can use self-media.
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